We build outbound prospecting machines end to end: CRM, sending infrastructure, deliverability, and multi-ICP campaigns that scale.
The stack behind your outbound machine
Outbound is not a tool, it is a system. We set up every layer of it, from the CRM to the sending infrastructure, and run it until it produces meetings on its own.
CRM setup
HubSpot pipeline, stages, and automations configured so every reply lands in the right place from day one.
Prospecting platform
Beeving set up and connected, with sequences, mailbox rotation, and reply detection.
Domains & mailboxes
Dedicated sending domains purchased and configured, Google Workspace mailboxes created, SPF, DKIM, and DMARC in place. Your main domain stays untouched.
Warmup & deliverability
Every mailbox is warmed for weeks before the first cold email goes out. Deliverability is routed and monitored with MailChannels for the life of the machine.
Multi-ICP campaigns
Lead lists sourced and enriched with Apollo.io, one campaign per ICP, each with A/B tested copy. We find out which segment and which message converts, with data.
Auto-scaling
When reply rates hold, volume goes up: more mailboxes, more domains, winning variants scaled, losing ones cut.
Here is what a typical project looks like for one company. Every box below is something we set up, warm, and operate.
Sending domains
2
Mailboxes
14
Emails per day at cruise
420
ICP campaigns, A/B tested
3
Your main domain
acme.com
Never used for cold outreach
Sending infrastructure
try-acme.com
get-acme.com
Warmup, weeks 1 to 4
5/day
Week 1
10/day
Week 2
20/day
Week 3
30/day
Week 4
Campaigns, one per ICP
ICP 1
SaaS founders, 10 to 50 employees, France
ICP 2
E-commerce marketing leads, 1M+ revenue
ICP 3
Agency owners, 5 to 30 employees, EU
Replies land in the CRM
Auto-scaling loop
When reply rates hold, we add domains and mailboxes and raise volume. Winning variants become the new baseline, losing ones are cut, and new tests start.
Week 1
Infrastructure
CRM and prospecting platform configured, domains purchased, 14 mailboxes created, DNS records set.
Weeks 2 to 4
Warmup
Mailboxes warm automatically while we build the ICP lists, write the sequences, and set up A/B tests.
Week 5
Launch
Campaigns go live at controlled volume, one per ICP, with variants competing from day one.
Ongoing
Scale
Weekly reporting, deliverability monitoring, and progressive scaling of what works.
Founder-led sales, until now
You close deals yourself and need a system that fills your calendar without hiring a sales team first.
Outbound that never worked
You tried cold email from your main domain, burned deliverability, and concluded outbound is dead. It is not, the setup was.
Ready to scale a channel
You have proof of demand and want a repeatable, measurable acquisition channel running within weeks.
Tell us about your market and we'll scope the setup that fits it.
